Tell us a little about yourself and what you do.
We are Kate Cassels and Molly Hartley and we run Scratch Bakeshop. Scratch is a boutique bakeshop that specializes in custom dessert creations and allergen free sweets. With a focus on special occasions, we delight in offering personalized design and flavor profiles.
Name some of your passions. What makes you tick?
We. Love. Food.
While there’s not much to dislike about dessert, there are days when it can be trying. We pour a lot of ourselves in to the work we create and we only hope that our clients enjoy and appreciate that.
How did you get started? What were some of the difficulties you faced?
We met working a local bakery together and decided we had the talent and the determination to do it on our own, be our own bosses. Scratch has become such an appropriate name for us, as we started with very little when we began this venture. There are so many obstacles when becoming an entrepreneur, aside from being a young woman with no money in a field dominated by men in a saturated market. Rochester is hardly at a loss for bakeries but we like to think we have a fresh take on the standard bakeshop.
What is your biggest regret?
We don’t honestly have much in the way of regret. We’ve gone headstrong in to this business knowing it would be hard and needing to be flexible. We’d rather learn from our mistakes then have any regrets.
What is your best advice to someone just starting out? What do you wish someone had said to you?
The best advice we can give anyone starting out is that it’s not going to be easy. There are going to be long nights and early mornings, a lot of sacrifices and a lot of growing pains. BUT, if you love what you’re doing, which we absolutely do, then it will all be worth it.
What is your favorite part of what you do?
We absolutely love the projects that our customers are very excited to come to us with. The dessert or cake that a client is especially thrilled to see come to life for their special occasion is what we love to do the most. That tends to be weddings mostly. Working with wedding clients is particularly fun because we get to be a part of their celebration.
Name some local creatives or small business owners that you really admire.
While Rochester is filled with almost too many small businesses to count, we have to hand it to the strong, supportive female presence in our community. We couldn’t be prouder to be a part of this woman owned and operated marketplace.