Hustle & Heart: Meet Agathi Georgiou of  Agathi & Co.

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(photography by Caitlin McGrath of The Merry Thought)

Tell us a little about yourself & and what you do.
I’m Agathi Georgiou and I grew up in Rochester. I graduated from Buffalo State with my Fashion Merchandising degree and later in my career I went back to school for my Masters in Communications from Brockport. I am an event planner and business owner of Agathi & Co. We do all different kinds of events, from weddings to private events and fund raisers.

I’m also the owner of The Arbor Loft Downtown. It has an industrial chic feel with warm wood floors and cream walls with beautiful windows, located above Hart’s Local Grocers

I started a women’s expo over 4 years ago called La Femme Expo. This is a day to celebrate women-hood and small business owners. It is a boutique style expo that provides an opportunity for small businesses to promote themselves to women in the area. I have expanded to Rochester, Buffalo and Syracuse. During the expo we have speakers, demonstrations, dance performances and fashion shows. 

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What are you passionate about? What makes you tick?
I like being challenged, it’s a good opportunity to show people what I’m made of. I’m passionate about my family and friends, being able to share meaningful relationships with people that truly care about me and want me to be successful in business as well as in life.

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(handlettering by Virginia McDonald of Paper Bird Illustrations)

How did you get started? What were some of the difficulties you faced in starting?
I started with an idea and determination to make it a reality. My sister is a graphic designer and web developer so having her by my side was an amazing resource. She helped me create my brand and was someone I could bounce ideas off of. The biggest difficulty I faced was not knowing anyone and having to network to find the right people to work with.

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Tell us a little about your creative process.
People hire me to execute events, the creativity comes with an idea and then I bring the idea to life through hard work and logistical planning. Anything can be done as long as you have the right team and connections to help you make it happen.

What is your biggest regret?
I wish I had expanded on my team sooner. Even though it’s a scary thing, sometimes it’s very necessary to help your business grow.

What is your best advice to someone just starting out? What advice do you wish someone had said to you?
When you make a mistake in event planning, no one else knows but you, so don’t sweat the small stuff. Also, don’t think you can do it all on your own, because you can’t!

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What is your favorite part of what you do?
Creating and executing events that have never been done before such as Dinner on the Bridge, serving a 6 course meal on the bridge in High Falls to 250 people without a kitchen.

Name some of your favorite local creative/small business owner that you really admire.
Stacy K Floral Stacy has been an amazing mentor and gives me great advice even if I don’t want to hear it.
Breanna from Yelp Rochester She has worked so hard to build her brand and does an amazing job getting the community together to celebrate the local businesses.
Tanvi Asher from Shop Peppermint I just love the work that she does and how she gives back to the community and the young designers in the area. She is a mentor to anyone that is willing to work hard to perfect their craft.

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