Tell us a little about yourself and what you do.
I’m Rachel Cordaro, a Rochester NY native- born and raised. I grew up with great encouraging artistic parents. I am the youngest of 3 hilariously endearing siblings. I have been an artist my whole life dabbling in art shows and decided to make it a permanent career in 2010. I am best known for my vibrant and cheerful floral paintings using acrylics on canvas. I also am the maker of the crochet neck ruffs that are a popular favorite at the Rochester fall and winter bazaars and shows!
Tell us what you’re passionate about. What makes you tick?
I am extremely passionate about what I do. I have a super supportive husband and family. Rochester makes me feel inspired to do what I do. It is truly a platform for entrepreneurs and a rich art community. Painting for me is therapeutic and fulfilling, putting what is inside of me on canvas for the world to see and have it be greatly excepted there is no better feeling.
How did you get started? What were some of the difficulties you faced?
I always took an interest in art and creating. When I was an adolescent, I loved writing short stories and creating illustrations for them. In High School, I enjoyed ceramics and advanced ceramics. After that I quickly found my niche in painting, I had arrived at my signature style of contemporary vibrant floral paintings. I guess one of the difficulties I faced was transitioning from a managing position of a local bakery. It felt strange to pull away from something I had been doing for almost 10 years. I had grown out of that job and knew I had an innate calling on my life. It was to be an artist. My husband, also a local artist, gave me the boost I needed to close that chapter.
What is your biggest regret?
I don’t have any regrets. I believe I am on the path created for me. Any unfortunate events can be laughed about in the future. Stay humble and have fun.
What is your best advice to someone just starting out? What do you wish someone had said to you?
I would say to someone just starting out to find that thing in your creation or passion that is uniquely you! Then nurture it, love it and put it out there.
I wish someone would’ve told me to do only what you love, you will be a happier person. Don’t stay in a job that you’re screaming on the inside and know one can hear it…recipe for disaster.
What is your favorite part of what you do?
My favorite part of what I do is having the luxury to be the BOSS!! I work best that way. I can create at my leisure and it is fantastic. Also I love that my husband Cordell and I are both artists so we can be on the same page.
Who is your favorite local creative/small business owner and why?
My favorite local creative small business owner who I admire has to be Danielle Raymo one of the founders of the Rochester Brainery– a classroom that is community based for anyone to learn a variety of classes from hair braiding to cake making. Also, their Saturday brainery bazaars are a great platform for artists to sell their creations to the public. The Rochester Brainery has gained great notoriety all over Rochester in only the 3 years it has been open.