Roc Girls to Know: Meet Abeer Kadhem, Fashion & Beauty Blogger


Tells us your name and what you do.
My name is Abeer Kadhem. I’m a fashion & beauty blogger and full-time software engineer. 


Give us a little of your history and how you got into fashion blogging.
I was born in Iraq but my family and I left the country after the war in 2003. We migrated to the United States in 2007. It was a big change for us, new place, new people, and new language that we didn't speak. But the warm welcome we got from Rochesterians made this city a home for us. 


In 2013, I graduated from Rochester Institute of Technology with a bachelor’s degree in Information Technology. Then worked as a software engineer at Brand Logic, a company here in Rochester. Since I was a little girl, I loved fashion and I dreamt of becoming a model. When I became a teen, I realized my height wouldn’t help (LOL). So I changed my mind to become a fashion designer, and I went on to design pieces for others and myself. But all of these dreams weren’t an option for a woman who lived in conservative society. In addition to fashion, I really enjoy math and coding so I focused on that. 


Tell us more about what you do.
Three years ago my husband suggested that I start a fashion blog since I dressed up daily and liked to take photos. I hesitated because of the language barrier, English is my second language and I wasn’t confident writing posts for native speakers. At the same time, I felt so excited about the idea of doing something I’m so passionate about. So I opened a Tumblr account and started my blogging journey. After a year of blogging, I realized that I needed to step up my game to stand out and reach more people, so I opened my own website and social media accounts


In 2017, I focused on my social media because I knew if I could expand there, my career as a blogger would go to the next level. My initial goal was to reach 10k on Instagram and 250k on my Facebook page. I dedicated a lot of time and effort to reach my goals by generating high-quality content and engage with my followers. However, my experience in the tech industry, especially the years I spent working in Silicon Valley, gave me insight and a deeper understanding of how social media algorithms work, especially those deployed by Facebook and Instagram. This knowledge helped me be a step ahead in reaching my goals. When my social media channels grew things started to shift for me. 


My first year in social media was an amazing one. I had the honor to collaborate with a lot of amazing local and international companies such as Banana Republic, Simon group, Alterna, Solutions Salon & Spa, and there’s a very exciting one coming soon. I can’t wait to share it with you. Every time I look back at where I came from and where I’m today, I think that life is amazing and we women are badass superheroes. 


What do you love about Rochester? Tell us your favorite places/spots.
The most thing I love about Rochester it’s people. Since my family and I moved here, they made us feel welcomed and made this city feel like home for us. I could never forget the amazing people who helped me to be where I’m today from my ESL teacher to my neighbors and friends. I feel truly blessed to live here. 


Some of my favorite spots in Rochester are Nosh, Avvino and Good Luck. The food is incredible and the environment and attention to details is implacable. In the summer time I really love going to all the events such as the Lilac Festival and the International Jazz Festival